How to Choose Makeup for Your Skin Tone? An Industry Expert Guide 2022

Did you ever notice that some makeup looks fabulous on others, but when you try it yourself, it doesn’t have the same effect? It’s all about the tones changing the game. The wrong concealer, foundation, powder, blush, or lipstick tone can completely wash you out no matter how much product you’re wearing. The right tones will brighten your complexion and make you look awake, even if you’re running on zero hours of sleep.

I was also always under the impression that nude lipstick was a one size fits all kind of deal, but nope! Depending on your undertone, some nudes look good, while others might make you look washed out. The same goes for red lipstick- some reds are better suited for certain skin tones than others.

So if you’re ever feeling like your makeup isn’t doing it for you, it might be time to consider if the tones you’re using are the right ones for your skin. Here’s a quick guide on how to choose makeup for your skin tone.

But why not start with understandings your skin tone? Once you know whether you have a warm, cool, or neutral undertone, it’ll be much easier to find products that work for you. And believe me, it makes all the difference in the world.

What are the main types of skin and their undertones?

There are mainly three skin types: normal, dry, and oily. And within those categories, different undertones can either be warm, cool, or neutral.

Normal skin-neutral undertone

Normal skin is well-balanced and not too oily or dry. It’s not prone to blemishes or other skin problems and has a healthy, radiant complexion. If you have normal skin, your undertone is most likely neutral. This tone is not too pink or yellow and works well with most colors. It means you can rock any shade of makeup, from a nude lip to a smoky eye.

Dry skin-cool undertone

Dry skin is just that- dry. It can be flaky, tight, and sometimes even irritated. Dry skin is usually caused by a lack of moisture in the air, so it’s more common in the winter. If you have dry skin, your undertone is most likely cool. The cool undertone looks good in jewel tones such as blues and greens.

Oily skin-warm undertone

Oily skin is the opposite of dry skin- it’s often shiny, greasy, and prone to breakouts. Oily skin is caused by an overproduction of sebum, the natural oil your skin produces. If you have oily skin, your undertone is most likely warm. The warm undertone looks good in earth tones such as browns and oranges.

How to identify your skin tone?

There are a few different tests that you can perform by yourself at home to find out your skin tone.

1- Vein Test

Because veins are closer to the skin’s surface on your wrists, they can give you a good indication of your undertone. Also, the colors are more true to their actual hue in natural light.

Take a look at the veins on your wrist in natural light. If they appear green, then you have a warm undertone. 

And if you notice the blue or purple color, you have a cool undertone. But if you can’t guess, then you have a neutral undertone.

2- Lipstick Test

The white lipstick or foundation will act as a blank canvas so that you can see the undertone of your lips. Put some white lipstick or foundation on your lips and see how it looks. If your teeth look yellow, you have a warm undertone. If your teeth look blue or purple, you have a cool undertone.

3- Blush Test

The blush test means that you have to see which color of blush complements your skin the most. If blush with pink or rose tones looks good on you, you have a cool undertone. If peach or coral tones make you look more alive, you have a warm undertone. And if you can wear both equally well, then you most likely have a neutral undertone.

How to choose makeup for your skin tone?

Makeup is what makes or breaks your look. The right makeup can make you look like a million bucks, while if you aren’t wise when choosing it, makeup can also make you look washed out or sick. So, how to ensure you choose the right makeup for your skin tone?

For neutral skin tone

If you have a neutral skin tone, then you are the lucky one because you can pretty much rock any color. You can pretty much pull off any makeup look, whether a nude lip or a smoky eye. It means you have a lot of options when it comes to choosing makeup, so have fun and experiment!

For cool skin tone

You should stick to jewel tones such as blues and greens if you have a cool skin tone. These colors will complement your undertone and make you look more radiant. You can also experiment with a dark lip, making your features pop.

Tip:  If you want to experiment with a bright lip, use a lip liner to prevent the color from bleeding. Also, ensure that the rest of your makeup is subdued so that your lips are the show’s star. 

For warm skin tone

If you have a warm skin tone, you should go for makeup with peachy, coral, or golden undertones. These will help enhance your natural skin tone and give you a healthy-looking glow.

You can also try bronze or copper eyeshadows to bring out the warmth in your skin. Also, consider using a bronzer to contour your face and give it more definition.

Tip: Avoid using makeup products with blue, green, or purple undertones, as they can make your skin look dull and lifeless. To make your skin look flawless with makeup, use products with shimmer.

Key takeaways

  1. Be sure to test your skin tone before choosing makeup to know what colors will complement your undertone. Also, pick the right blush for your skin
  2. Also pick the right blush for your skin to get that natural flush of color.
  3. Never be afraid to experiment with makeup. The worst that can happen is that you don’t like how it looks, and you can always wash it off.
  4. Don’t be mean to be appropriate. If you have a cool skin tone, that doesn’t mean you can’t wear warm colors. It’s all about finding the right balance.


For better or for worse, society tells us that our looks matter. And while we should all feel confident and beautiful just the way we are, there’s no harm in using makeup to give us a little boost. The key is choosing the right makeup for your skin tone. With these tips, you’ll be able to find the perfect shades to complement your unique complexion.

For a better selection of makeup, always prefer going to the stores with natural lighting and testing it on your skin before buying. And don’t forget to have fun with different experiments.

Frequently Asked Questions

Can you wear any makeup if you have a light skin tone? 

Yes, you have more options with makeup if you have a light skin tone. However, you should be careful not to go too heavy-handed with the makeup, as this can make you look unnatural. Instead, opt for light, natural-looking makeup that enhances your features without looking overdone.

What is the best makeup for dark skin? 

For dark skins, it is best to Stick to matte formulas and earth tones for the most natural look. Bronzer can also be used to create a healthy, sun-kissed look. Just be sure to choose a bronzer that is not too orange or red, as this can look unnatural on dark skin.

What is the best makeup for fair skin tone?

There is nothing wrong with a little color, even for fair-skinned ladies. Just be sure not to go too overboard, as this can make you look like you’re trying too hard. A light foundation or BB cream is all you need to even out your skin tone. Use a bronzer or blush close to your natural skin color for a natural look. And for a pop of color, go for a lip color that is bright but not neon.


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